Spatial Typography

In the new brief, we have been asked to ‘consider space and its relationship to empowering communication’ and to discover other ways to communicate within a space thats something other than a poster or a video on the wall. This means considering 3D Typography in the space, the lighting on the typography whether it’s the shadow it creates or a projection.

Selected at random, my ‘space’ is the AUCB Library, and my word to connect is ‘Secret’. I think these are a great match, and I instantly think of hidden typography in corners because of how a secret is hidden and concealed from others. It could be hidden amongst the books, with a shadow that projects onto the corresponding book shelves. The key is to interpret the typography inside the space, as a secret.

Connotations for Secret:

From www.dictionary.com

• Something that is or is kept secret, hidden, or concealed.

• A classification assigned to information, a document, etc., considered less vital to security than top-secret  but more vital than confidential, and limiting its use to persons who have been cleared, as by various government agencies, as trustworthy to handle such material.

A Secret is something that’s reserved from others, hidden, concealed or even ‘top secret’. However in a way, a secret can only be a secret if its kept by someone or a selection of people Just like my secret, could now become the Libaray’s secret. I need to place a secret inside the Library that’s in some way concealed from those around it.