thedsgnblog:

Sneaky Raccoon    |    http://sneakyraccoon.com

“Identity creation for the independent creative collective Anonymous Fox – professional, clean and a little bit foxy! Head, body and colour variations were created as well as printed materials. Commissioned by Sawdust and Jelly London”

Sneaky Raccoon is the artist name and work of London based Freelance Graphic Artist, Designer and Art Director, Anna Mullin. My personal love of nature and animals stems from an upbringing in leafy green woodland areas of North Germany while living abroad as a child, much of which is reflected in the graphic work that I produce.

Part of my University course requires me to develop my own identity. We have already developed our own website, and can also experiment further with how to express our identity in other ways. I plan to create some business cards of my own that continue with my style and show me as a professional ‘fun’ designer.

This ‘Sneaky Raccoon’ logo design is brilliant with it’s fluidity and effective look through these designs. It’s clean and characterful and has a great meaning behind the design. I’d like to create a consistent look throughout my own designs, which may possibly require fine tuning my logo. But if it turns out to be as strong as this collection, then I’m on the right track!