Identity Branding
Looking through existing Business Card Designs and I came across this site called ‘moo.com’ and remembered seeing a very clever advert on the TV. Having a look through their site I found this brilliant idea:
Quoting from their website-
A third side – inside
When you say your first hello and present your business card, you’re offering up a little piece of yourself – but with the card it can be a great big piece.
Embedded in the card is a tiny microchip. When it’s touched to a smartphone, the chip asks the phone to do something. Something you’ve told it to. Perhaps download your portfolio, play music or video, load web pages, maps or apps, save your contact details – the possibilities are endless. Think of it like an enormous, dynamic and exciting third side.
Let’s get a bit technical
NFC stands for Near Field Communication. It’s a protocol by which a wireless conversation is conducted between two pieces of closely-held electronics.
You may have already used NFC in your travel pass, door entry system or even your debit and credit cards. And now it’s in phones – is yours NFC compatible?
A MOO Business Card with NFC is similar. When it’s touched to a smart phone, the phone is told what to do. And as the card only stores a tiny amount of information, the instruction usually involves pulling information from the web.
And that’s when the funs starts. It’s possible to rewrite NFC cards over and over, so they never go out of date, or write it so that you control the card even after you’ve handed it out — the possibilities are truly endless.
This is a fantastic card, that not only holds information, but can take you straight to it, save details instantly or many other options. It’s another way for saving time for customers and clients living busy lives. A piece of paper can now withhold much more than whats on the surface.
