Further development into the making of my Animation:

This is the beginning of my Animation based on Mp’s Expenses. I’ve animated each letter of the logo to drop, bounce and sit in place. The only problem with doing that with this logo, is that fact that the ‘J’ is lower than the rest of the logo, which made my idea of including a shadow that grew bigger as each letter got closer to the line where it bounces – difficult. The continue of the quote reads, “The John Lewis List, or the real cost of our MP’s expenses”.

I chose Candara for the font because of it’s similarity to the John Lewis logo, I styled the words similar to that of the logo, with a gloss to add a hint of 3d effect. this shot was easy to move down because I learnt how to use the camera within After Effects. After watching tutorial videos, i found it easier to create a null object thats parented to the camera. the ‘Null Object’ can then be animated and it will effect all the layers. As if it really were a camera moving downwards.