A ‘refreshing’ (excuse the pun) approach to advertising has recently surfaced from Oasis. A poster and animation series with a humorous approach to reaching their audience has definitely caught my attention. It’s one of those ideas that I think to myself ‘I wish I had come up with that idea!’.
The main poster features the quote “It’s summer. You’re thirsty. We’ve got sales targets”, to the point, and so very true. Sometimes I wonder if advertisers spend too much time working on clever subliminal ways to capture a viewers attention, when in actual fact being different from the rest with their honest approach is refreshing.
The simplicity in the design works well to deliver its message. If the message is so clear and to the point, then the graphics were bound to follow suit!