The National Trust – D&AD Submission

D&AD Submission:

This was my submission to this years D&AD Awards. I chose the National Trust Brief to create an Advertising Campaign to change the National Trust’s current perceived image, and attract a more modern audience.My theme was:

‘Discover the trust, in a new light, at night’

A campaign that offers another side to the trust, and only an example of the activities that happen with the National Trust. The trust currently offer places for optimal star gazing, and to expand upon that I have created a set of ‘events’ at night that would appeal to all types of audience; Those who like a more relaxed experience, those who enjoy a bit of adventure and those who are curious to learn.